And the Winner is … Voice Quality (Naram Sa Tau Hai)
Bring out the confetti! Let loose the party balloons! Paint the town ORANGE! The results of the PAS Awards 2015 in the Telecom TVC Category are finally here and it is a great source of pride and joy for us to inform you all that the winner is: Voice Quality! Out of the 18 entries submitted by all 5 telecommunications companies in Pakistan the top 3 shortlisted entries were all from Ufone. This marks Ufone’s second PAS win in the past few years.
Voice Quality is a fan favorite as it promotes Ufone’s impeccable network quality and crystal-clear voice services in a hilarious manner; the sheer appeal of this commercial set a new precedent for humor in the industry that has not been matched since. Using excellent word play with the words ‘gadda’ and ‘gadha’, the commercial defines the important role voice quality plays in effective communication. The creative and functional execution of the TVC is an absolute treat to behold and not only won the hearts and minds of millions across the Pakistan but also convinced the judges that this TVC out of all the others was a clear shoo-in for the award!
Before we let the celebrations commence, we would like to take this chance and thank U, our valued Ufone customers, who made it all possible! Your loyalty and loving support spurs us on to greater things! This award is a celebration of all things U! Congratulations to us all!