ISLAMABAD: Aug 13th, 2011 – Ufone recently unveiled anexclusive web portal which advocatesthe positive side of the nation and in time will act as a preemptive effort to counter the global negative tag associated with the country. The web portal was launched through a press conference and numerous prominent media personnel, bloggers and journalists were in attendance.

Pakistan Tum He To Ho, is a unique and vibrant campaign which promotes Pakistan’s rich culture and heritage. The web portal has a multitude of offerings which accentuate the great historical significance of Pakistani festivals, music, art, tourism, food and ancient civilizations etc.

The web portal provides an opportunity for the people residing in Pakistan and abroad to come togetheron one platform and obtain knowledge about the country and appreciate the available content on the site which reflects the positivity and the nationalistic spirit. Through this portal Ufone hopes to instill maximum amount of information regarding Pakistan amongst the masses, especially the youth. The content can be downloaded and shared across various communities and platforms. The users can also upload content which is positive and accurate which reflects the true essence of the Pakistani nation.

Ufone has provided this opportunity for Pakistanis all over the world, and entrusted them with the responsibility to effectively use this chance to spread the content provided on other national and international social communities so that a substantial amount of word of mouth is created to promote constructive and commendable effort towards building positive perceptions towards Pakistan.

Abdul Aziz, CEO Ufone, said that he felt proud to be a Pakistani and hoped that the same feeling would engulf the rest of the nation when they experience the creativity and ingenuity being displayed at the web portal. He acknowledged Ufone as being a socially responsible organization and taking numerous steps to facilitate the people of Pakistan. He hoped that with this initiative Ufone would play its role to better the image of our beautiful country.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.