ISLAMABAD: February 25, 2010 – Ufone the leader in innovation recently launched live news feed to help keep their valued customers aware of every happening in and out of Pakistan as and when it happens. Ufone users can now listen to Express News (Urdu), Express News 24/7 (English) & Aaj News simply by dialing 7774 from their Ufone numbers. This is the first of its kind offer given by any telecom operator in Pakistan and shows great initiative and a meaningful move from Ufone to keep their valued customers ahead of everyone else.

Mr. Akbar Khan Chief Marketing Officer said evolution within telecom is sure to come from the many value added initiatives that have already and continue to be offered to our valued customers & is the key to stand out within the stiff competition in the telecom industry. Ufone has raised the bar and will ensure this agility works out best for the customer. We always have and always will live up to the promise to bring a smile to our customers by giving them the best services in the industry.

Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.